I designed logos and developed the brand identity for a vintage watch collector’s website and a children’s book. Both were projects for family members.
The logos were first sketched out then drawn in Affinity Designer.
The Polerouter Reference Website presents an ever expanding database of model numbers, reference information, and material for the Universal Geneve Polerouter vintage watch. The logo was designed to resemble the classic design features of the Polerouter watch, using the basic outline and characteristic dial pattern in a flat monotone icon design. The logo is used on the website and social media channels and is easily adapted for the other main area of the website – The Marketplace – a place to sell, buy and exchange Polerouter watches and parts.
The children’s book, Skipp the Sailor, needed a logo that could be used in print as well as in digital formats – in an ebook, website and social media.
The final design uses a life ring to circle the brand and book series name. A playful font was chosen that resembles a handwritten style while still being easily recognised and read by young children. The colours match those used in the clothes of the main character, Skipp.