The logo was designed for a popular watch reference website, UniversalGenevePoleRouter.com.
The website presents a ever expanding database of model numbers, reference information, and material about a particular brand of watches.
The Concept
I designed the logo to represent the types of watches presented on the website, and so the most obvious choice was to reproduce it from a picture of one of the watches.
It was produced in Affinity Designer, and has been used on the UGPR homepage as well as their social media channels.